How do you use LinkedIn?

LinkedIn usage is a topic that always generates debate at our Social Media for Business Workshops.

We’re often asked about frequency of use, time requirements and using company pages and groups.

Power Formula show in this infographic how the average LinkedIn member uses the site.


  • Who’s Viewed Your Profile is the most popular LinkedIn feature.
  • Only 18% of the people surveyed pay for their LinkedIn account.
  • Most users have between 500 and 900 LinkedIn connections.
  • 43% of people spend under 2 hours a week on LinkedIn.